The Lipstick Project is a project set up to promote Full Fat’s new single “Lipstick” as well as spread a positive message across social channels.
The single tells the story of a young boy bullied for wearing lipstick to school but rather than shy away from the bullies he feels stronger because of his choices to be who he wants to be.
We asked people to write to us with their stories of times where they decided to just “put their lipstick on” and be who they wanted to be despite what others said.
I turned these into Social Posts to promote the message and we told these peoples stories to the bands followers on the lead up to the single launch.